Institute for Entrepreneurship Entrepreneurial Education Partner
Lighting and framing. Jordan Miller, photographer and owner of ISO Images, showed the affects these two elements have on images and video. Students have learned through CEO the value of video and photography in social media and marketing. Jordan says he notices these things when he sees them online and thinks of how much better they could look.
Jordan showed students how diffusing and positioning lighting can make a strong message a visually appealing, stronger message. A distracting background, poor lighting and poor audio can impact a viewer's desire to watch.
As an entrepreneur, Jordan said the most important thing CEO students need to do is "define what success means to you." He said not to compare success by what others in your business are doing or have. He told them, "Comparison is a thief of joy."
Taking control of his time and following his passion were his goals in starting his photography business, not money. Money is a bi-product of the passion, he told CEO.
Jordan was also a panelist for Pitch Day several weeks ago. Today, he continued to offer students encouragement to put themselves in uncomfortable situations. It will make you grow, he said, whether you fail or succeed.
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