Brothers Nick and Evan Faro created and implemented a business in a week. Cookie Crate went from an idea to prototype, then marketing to production, delivery, and then to numbers and feedback--all in fewer than seven days.
"We just wanted to do something," Evan said.
The vision of a one-day, free cookie, delivery event took a team to accomplish. Nick and Evan recruited friends for delivery and kitchen duty, hoping to maybe get 50-75 orders. Cookie Crate had over 800 responses. The "micro-business" marketing activity gave them a chance to put their entrepreneurial abilities to work.
Now Evan works for financial advising company Edward Jones in Terre Haute, and Nick lives in South Africa with his wife. He works as a software engineer for Recall, an online content summarization tool.
After Cookie Crate, Nick and Evan together designed a translation website, Ometalk, that allowed people to speak to someone in another language in real time. Recognizing issues with Google Translate and similar to Preply, Nick and Evan spent nearly a year "working though obstacles," pivoting, doing customer relationship management, analyzing data, and pursuing users. Nick shared with CEO students that his experiences in problem-solving and starting his business Ometalk, helped him land the job he has today.
What were they pitching to CEO students about entrepreneurship? Doing something is better than doing nothing. Sometimes you start from scratch and learn as you go. Evan said that you're not a professional until you've done it a bunch of times, and Nick said to learn firsthand from working through obstacles. He said you yourself will grow.
#miehq #youngentrepreneur #microbusiness #TerreHauteSouthVigo
